Posts Tagged ‘Heineken’

Google and Heineken Study Search for Branding

Wednesday, November 4, 2009 12:12 No Comments

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results.  As the methodology, they compared the effectiveness of search [...]

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