What Guys Do on Pinterest

September 17, 2013

Pinterest Marketing, Social Media

Was it intentional or merely organic? Was Pinterest specifically designed for a female audience or did women just flock to its concept? And when the ladies arrived, did that scare away all the dudes?

The world may never know the answers to these questions, but one thing is for sure: women love Pinterest. Of the Pinterest’s 47.8 million users, 72 percent are women. Maybe they are simply responding to Pinterest’s thing-based business model – the platform’s focus isn’t on its social aspects but on its power to catalog the visual web, which consists of photographs of stuff. Stuff is made of things, usually things for sale, which means shopping, which means women love it. But wait, dudes like stuff too, right?